The inspiration of this collections came from the curiosity to search in- side of the indigenous roots of the Creative Director, who was born in Ecuador and raised in Mexico. It is a tribute to his mother and a celebration to the diversity inside of Latin America. He focused a lot on the deconstruction of the traditional silhouettes to then mix them with craft techniques, this took us into a trip to the past with a modern twist. The spiritual animals also played a big role into the collection, he found the perfect link between two important meanings inside the pre-hispanic cultures, the “tona” (the tradition believed by various Middle American Indians to be capable of transforming themselves into animal forms.) and “nahual” (a personal guardian spirit or protective alter ego assumed by various Middle American Indians to live in an animal or less frequently in some other embodiment.).
NEITHAN HERBERT/CREATIVE DIRECTOR. “Boys and girls grow up under the protection of wom- en, I was raised by a mother who in a foreigner country taught me traditions that celebrate innumerable pretexts, of life and death. These rituals provide the framework to live as free spirits. There is a love and respect for nature and to work together as a community. My mom, with the help of other artisans dedicated her life for 40 years to promote the art-craft and textile work of the local Ecuadorians around the world. When I was born she opened her first clothing store in Mexico, this is exactly where I had my first contact with the fashion world. That’s the reason why I chose to dig inside the diary of all the things that I’ve learned over the years from my mix of cultures and reinterpreted on my way.”